More and more we find ourselves having to watch what we say, so as not to offend anyone during Christmas/Hanukkah/holidays/the festive season/summer/December/year end. Has ‘Christmas’ really become an offensive word?
No matter what you call this season or what your religious beliefs are, there is no denying the fact that in our society Christmas is everywhere. Signs of Christmas start appearing as early as October and hang around well into January. That’s a third of our lives! Is it sensible to pretend it doesn’t, or in fact shouldn’t, exist?
Some may argue that if it is offending people, then the answer is a resounding ‘yes’. Public recognition of a religious holiday may be seen as non-inclusive to non-Christians. Others may argue that over the years Christmas has taken on a non-religious meaning and we should not read into its symbolism too deeply or feel compelled to attach religious beliefs to its traditions. And then there are extreme views like that of the American Family Association who encourage the boycotting of stores who do not mention the word ‘Christmas’ in their advertising. This brings a cliché to mind that’s almost as old as Christmas itself– ‘you’re damned if you do, and you’re damned if you don’t.’
We have found this issue rising more frequently with each year that passes at Ckaos. We respect the differing views of our clients and don’t wish to offend anyone. It is for this reason that we are happy for our clients to direct us on what term they would like us to use in our designs when referring to the festive season. This might be seen as fence-sitting but we’re uncomfortable perching ourselves anywhere else.
It makes us wonder what the future holds for Christmas and whether it will continue to be such a dominating event on our calendar for generations to come. But, one thing we know for certain is there’s no way Australians will give up another public holiday without a fight, no matter what it represents!
We fell in love with these gorgeous retro Christmas images we found online.
Here is the next poster to come out of Project Ckaos – our attempt to capture the essence of our business in a visual format. Written by our copywriter Heidi and designed by our intern Laura, it uses a trail of interconnecting words to sum up what Ckaos stands for. ‘Creative, Kinetic, Artistic, Original, Solutions’ is just the beginning…
SPICERS PAPER SEMINAR
Senior Designer Kerrie and intern Laura recently attended the Spicers Paper School. They enjoyed learning about the range of paper types available for different purposes and how these different kinds of paper are created. Ckaos staff regularly attend industry events as a way to keep up to date with the latest developments in the industry. This image is of the goodie-box Kerrie and Laura came back with.
We love a clever promotion at Ckaos. Intern Laura and copywriter Heidi, snuck out of the studio on 7/11/11 to wish our local 7-Eleven store a ‘Happy 7-Eleven Day’. In response they were given a Slurpee and the kind of warm fuzzy feeling you get when you receive something for free.
THE OTHER SIDE
Senior Designer, Kerrie, took this photo from a window in Myer Mural Hall. It shows a side of Melbourne many of us may not be familiar with.
FLOWERS OF THE MONTH
Here’s the latest bunch of blooms to welcome us each morning at Ckaos headquarters.